Drop the “E” in E-commerce: Prepare for Today’s Borderless Retail Landscape
This session provides insight and direction on how to navigate today’s borderless retail landscape by delivering meaningful consumer to shopper engagement.
After this session, you’ll be able to:
- Understand that the idea between consumer and shopper is obsolete – explore and adopt our new definition
- Identify “buy moments” that are most effective in connecting and converting across retail channels
- Replicate how organizations are adapting to answer the demand to deliver true omnichannel experiences and activations
- Adapt measurement metrics that drive profitability, relationships and loyalty
- Recognize specific consumer behaviors that will shape future retail strategies