Don’t Blame Vendors Because Your Ad Placement Makes You Look Terrible

This is session is geared to any and all digital media buyers, who are frequently tasked with looking at reach and frequency over quality of ad placement. You’ll discover what went wrong and who’s responsible when your brand shows with “off brand” content, and how to prevent it from happening again.

After this session, you’ll be able to:

  • Understand time and finances saved when it comes to protecting the brand
  • Identify off brand placements and audit of content
  • Prevent your ads from being susceptible to brand safety issues