Don’t Be Offended, Your Brand is Meaningless Without Culture

This session focuses on the factor that isn’t often considered when creating content to distribute to the masses or the data point missed when analyzing the data to make decisions on your brand, your campaigns, your messaging, and your approach: culture. This session is for digital marketers, who want to continue to establish their brand and distribute content that will establish an active community and not get lost among the noise.

After this session, you’ll be able to:

  • Understand the role culture plays in technology, growing your community, your revenue projections, and the overall change in the business ecosystem
  • Communicate in a way not to just tell a story but in a way that talks to your niche audience
  • Better develop your own culture—find those who share like-minded culture, navigate against cultural trends
  • Implement A.D.A.P.T. methodology, focusing 100% on your customer will lead to exponential success