Do This, Not That – Best Practices for Driving Customer Engagement with Email Marketing

This session will explore the latest email marketing strategies and techniques to increase engagement and acquisition to drive long-term results. This session is for marketers, founders and entrepreneurs who want to understand the value of using personalized and resonating messages throughout the full email lifecycle.

After this session, you’ll be able to:

  • Acquire measurable marketing tactics for lead generation
  • Implement integrated direct marketing initiatives based on real-world campaigns
  • Explore the trends happening in email marketing today – and which actually work