Data and Creative Solutions for CRO

More and more marketers have access to optimization tools and techniques. Don’t waste time testing without first making sure your data game is up to par. Create a process where data and user experience guide your optimization efforts and priorities. You will learn proven methods for uncovering the stories in data, allowing you to leverage content and creative to improve user experience and increase conversions. We will also discuss the role of A/B and AI testing, as well as how to best utilize both in your optimization programs.

After this session, you’ll be able to:

  • Use data-driven stories for test hypotheses
  • Apply creative and content strategies to solve CRO problems
  • Build optimization programs that leverage both A/B and AI testing