CRO: The Art and Science of Guiding the Drunk

The Art and Science of Guiding the Drunk is an easy and approachable method for creating an optimal website and visitor experience adapted from a user experience principal. This method is effective regardless of the amount of traffic your website is getting and is intuitive enough to get every team member on the same page. You’ll be empowered to look at your website with fresh eyes, identify areas that may be losing you traffic and conversions, and change them so that your visitor is smoothly guided through their decision making process. You’ll have a map to plan and implement your visitor’s journey, keep them engaged, and ready to pull the trigger on your product or service.

At the end of this session, you’ll be able to:

  • Implement an effective approach to create an optimal visitor experience
  • Map and plan your visitor’s journey through the decision making process
  • Optimize how you speak to your visitors on your landing pages