Connecting Consumers, Igniting Brands via Interactive Storytelling

This session will walk you through two, cutting-edge, interactive marketing projects and provide actionable steps for taking your communications strategies to new heights and growing your business. You’ll be inspired to design, build and implement interactive storytelling using frontier tech tools like crowd-sourced artificial intelligence and Social Virtual Reality. You’ll also discover how interactive storytelling powerfully connects customers with brands.

After this session, you’ll be able to:

  • Develop an actionable and compelling interactive storytelling framework
  • Better understand the frontier tech available to today’s marketing teams and how to best utilize it for customers
  • Add impact and profitability to your marketing services using interactive storytelling and design
  • Implement interactive measurement models for improved reporting of both online and offline assets