Building a Defensible Brand in the Age of Hyper-Competition

We spent months breaking down how the world’s best brands have been able to stay at the top—despite intense pressure from all angles. In this session, you’ll discover how Airbnb nailed their international expansion branding, how Chobani used their branding to stand out in a crowded market of fast followers and how DTC brands like Chubbies and Away were able to grow so quickly without a massive media budget. Learn how to put some of the practices they used to work for your brand or company.

After this session, you’ll be able to:

  • Differentiate your brand in a crowded marketplace
  • Create a dynamic brand identity
  • Rebrand around mission and values