Bridging the Gap between Marketing and UX Content

UX Writing traditionally focuses specifically on creating the right experiences to help users achieve their goals with your products. Using the same UX principles as designers, UX Writers work with designers, product managers and engineers to encourage users through interfaces. UX Writing has to be clear enough to be invisible, yet provide a sense of confidence in the user’s experience to get them where they need to be. Combining value props and consistent messaging across the journey through marketing and UX creates an authentic experience that can encourage user trust and significantly boost engagement.

After this session, you’ll be able to:

  • List the core principles of UX
  • Understand the differences between UX Writing, Microcopy and Marketing copy and how they work together to improve engagement
  • Engage stakeholders using the UX Writing process
  • Implement UX Writing principles even if you don’t have a UX Writer