A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

This session focuses on the marketing campaigns your Demand Generation should run at each stage of the funnel, as well as the KPIs to look at to ensure your efforts are in the right place. If you are a demand generation marketer who has a few years of experience with a variety of marketing channels, and want to understand how to optimize campaigns no matter the funnel stage, join us for this session.

After this session, you’ll be able to:

  • Select the right lead generation programs and evaluate successes
  • Plan an email nurture program to move prospect through each stage of the marketing funnel
  • Develop strategic tactics to create sales-ready leads