5,000+ Martech Tools: What’s a Marketer to Do?
There has never been more software companies focused on creating amazing technologies to help you as a marketer achieve success. But although choice and change are good too much choice and change is, well, challenging. In this candid talk, martech pioneer Scott Brinker will take you through the latest martech landscape and explain how you can harness it to your advantage.
At the end of this session, you’ll be able to:
- Know which hot marketing technologies are ready for the mainstream and which are for early adopters
- Determine if there is consolidation in the martech landscape and if so, how that will that impact you
- Understand the best ways to manage the incredible rate of change in marketing technology
- Leverage your stack to build trust and scale the art of marketing