Averaging 18 billion monthly page views, Wikipedia is a red carpet passageway into the consciousness of millions of users. The answer to “Does Wikipedia even matter anymore?” is absolutely, “Yes!” Getting into Wikipedia isn’t hard; it’s staying there and becoming a productive partner to the Wiki community that’s the trick. Brands often run afoul of Wikipedia because they don’t take time to learn how to use it properly. It’s that simple. This presentation covers why Wikipedia remains a powerful force, how it impacts brands, and delivers a practical look at how to establish a footprint without angering Wikipedians everywhere.

At the end of this session, you’ll be able to:

  • Understand why Wikipedia remains influential for brands
  • Get the Wiki community to see you as a resource rather than an interloper
  • Follow the steps needed to get your brand’s article created and/or edited
  • Avoid sock puppet/meat puppet/UPPE pitfalls and other critical mistakes