Social media is a giant focus group and we should use it as such. This session will challenge marketers to develop hypotheses as the basis of a paid social program on Facebook in order to drive measurable outcomes that lead to actionable insights. These hypotheses will form the basis of an A/B testing cycle and social listening content creation methodology that will allow you to iterate and improve your content and transition your insights from Facebook to other channels.
After this session, you’ll be able to:

  • Establish a methodology for creating content based on insights
  • Utilize new tag manager tips and tactics to measure events, goals and other data points
  • Create a spin cycle of A/B testing on Facebook where one iteration leads to the next
  • Explore how to use social listening and analytic data to create Facebook ads