In a world where brand loyalty isn’t as strong as it once was, companies that earn #CustomerLove have a huge competitive advantage. In this session marketers will hear real-life examples of how leading companies like Nordstrom, Zillow, and AllRecipes build brands customers love by redefining focus groups and validating business decisions with customer feedback—at scale.
After this session you’ll be able to:
- Leverage mobile customers as a built-in focus group
- Test and iterate on new features quickly by collecting feedback from thousands of customers within days
- Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations