As marketers, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. In this talk, we’ll go over the three step process to better engage your audience and ultimately gain higher ROI from your marketing.
At the end of this session, you’ll be able to:
- Survive and thrive as a customer-obsessed business
- Utilize data to track your audience’s digital footprint
- Personalize the customer experience