The media ecosystem has been scrambled in ways that put a premium on discernment and flexibility in messaging strategies. The emergence of “fake news” in a balkanized culture has added a new layer of complexity to figuring where and when ideas merchants should act and with whom they should affiliate. The data are clear that those who compete best are those who adopt a “networked actor” sensibility aimed at cementing trust and reliability.
After this session, you’ll be able to:
- Use different messaging and platform strategies to tie to people’s different “media-attention zones”
- Understand how different contexts will require different messaging strategies
- Anticipate when people are ready and willing to embrace new information – and when they are primed to change their minds
- Plan for the next wave of technological innovation in the Internet of Things