Storytelling has become one of the most useful tools at a brand’s disposal to capture the imagination. In this interactive session, attendees will learn through a case study format how a company that has been in business for 36 years is trying to create relevancy through storytelling, while simultaneously balancing how to speak to a younger demographic while nurturing its existing customer base. Shared in this session will be progress and best practices made in the areas of:

  • Creating consistency and refreshing brand look and feel
  • Evolving the voice to be more conversational
  • Creating video content to share the ‘why’