In this brand new, power-packed session you will learn first-hand what it takes to win in search. All information is based on real examples, not theory. This presentation sets the stage by laying the proper foundation for how to think about SEO in 2017 and then becomes progressively more advanced diving deep into linking strategy. Practical takeaways you’ll learn include:

  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them