User experience design is the discipline of making it easy for users to do what they want to do. But marketers need users to do particular things. Prospect experience design is the discipline of making it easy for users to do what you want them to do.
At the end of this session, you’ll be able to:

  • Effectively communicate your market position
  • Deliberately guide prospects through key pages and decision points to the right actions
  • Use a detailed, reliable system for holding all design decisions accountable to marketing goals