How will artificial intelligence play a roll in our mobile lives? Why are publishers looking more like technology companies? Why does the future of apps look nothing like apps at all? Join IBM Product Marketing Leader for Watson Marketing, Michael Trapani, as he dives into the very strange future of mobile, and most importantly, how marketers can prepare for it.
After this session, you’ll be able to:

  • Understand how emerging technologies are changing the mobile engagement landscape
  • Study customer behavior to help predict what users will do next
  • Future-proof your mobile strategies