The future is visual. As consumers are increasingly using their phones to discover, search and buy—marketers need to explore new opportunities to capture their intent. In this session, we’ll explore how the future of discovery lies in moving people from inspiration to action on a visual platform. In this new era of search, marketers will be able to bridge offline discovery with online search, and be more seamlessly integrated into the earliest stages of consumers’ decision-making process.
After this session, you’ll be able to:
- Unlock the power of Pinterest, leveraging the visual nature of the platform
- Understand how brands can be in consumers’ lives at the point of discovery
- Move consumers from inspiration to action and drive real business results