With so many delivery channels, we face a growing challenge (that you know too well): how to deliver the right message at the right time through the right channel to the right person. As marketers, we need to leverage all our martech AND adtech data (MADTECH!) to fully understand our customers to ultimately drive acquisition, and then fully engage these customers to convert and retain them through the buying journey. In this session, learn how using a Data Management Platform (DMP) can maximize the effectiveness of your marketing spend.
At the end of this session, you’ll be able to:
- Synchronize customer acquisition and engagement efforts across all digital touchpoints
- Monitor the performance of campaigns in real-time
- Take ownership of your customer data
- Connect with customers and predict potential touch points