Customers are demanding more personalization and they’re abandoning a brand altogether if they don’t have a great customer experience at every interaction throughout the buying cycle and across every channel whether physical or virtual. Not only can your company build and retain customer loyalty through an improved, invigorated customer experience in 2017, you will likely own a valuable strategic advantage over competitors if you invest in that experience today.
At the end of this session, you’ll be able to:
- “Caffeinate” your customer experiences with the 5 tips shared in the session
- Improve personalization across channels to develop deeper relationships with customers
- Better understand the significance of marketing in context
- Increase the effectiveness of Marketing Technology in your business