Today’s buyers are overwhelmed with the endless list of solutions that could, but don’t always, fit their business needs. So how can buyers cut through all the information to identify a reputable and trustworthy company? Customer reviews are key to establishing credibility among prospects. Your potential customers are eager to know what their experiences will be like after they buy your product. Your current customers are already sharing this information – now learn how you can use it to your advantage.
After this session, you’ll be able to:
- Develop a coherent and actionable customer review acquisition plan
- Leverage reviews in each stage of the buyer’s journey from branding awareness to closing deals
- Use reviews, customer feedback, and associated data points as a tool in your marketing strategy
- Fill your sales funnel with customers with realistic expectations