Over 75% of online time is spent on Google and Facebook. Captive audiences are there, but are you taking the best steps to reach them using the best possible targeting methods? Join this session for inside tips on bridging the search and social divide—transforming search intent signals into robust and revenue-generating cross-channel campaigns.
At the end of this session, you’ll be able to:
- Develop an actionable cross-channel marketing strategy
- Identify new measurements to utilize to determine return-on-investment for new engagement platforms
- Implement an attribution model to properly credit each touchpoint
- Measure top-line ROI and incremental lift of a unified program