Reaching consumers today is more complex than ever and each media tactic serves a specific purpose with intentional messaging. This case study session will address an integrated strategy for television, digital and social within the consumer journey process and techniques to measure its effectiveness.

At the end of this session, you’ll be able to:

  • Better understand the customer journey to leverage 360 Marketing
  • Recognize the need for distinctive content messaging based on media tool
  • Prepare for the unexpected when partnering with Influencers
  • Leverage strategic partnerships to improve conversion rates
  • Utilize Media Mix Modeling to more efficiently evaluate ROI