Digital marketing is changing at an unprecedented rate, creating unexpected twists, turns, and gaps in our marketing plans. This rapid evolution doesn’t have to be overwhelming – with the right framework it can be empowering.
After this session, you’ll be able to:

  • Use a proven, actionable campaign framework that empowers marketers to embrace flexibility over a formal marketing plan
  • Understand why a successful go-to-market strategy today needs a core idea, a theme, and four specific types of content
  • Quickly identify, diagnose, and unexpected gaps in your marketing plan