Customers are interacting with your brand through so many channels—dropping all of the hints, showing their intent and telling you exactly what they care about. This session explain how you can tap into that gold mine of behavioral data to quickly create one-to-one relationships through email – and watch your ROI soar.
After this session, you’ll be able to:

  • Understand what data is critical to take your personalization to the next level
  • Create an audience segmentation strategy that can scale for your business
  • Learn how automating your emails based on consumer behavior can increase conversions
  • Develop a data-driven approach to improving your relationships with subscribers via email