Once considered not essential to daily life, your email address has become more important than your social security number. Now, consider that you have that vital information about your customers. What are you doing with it and is it enough? First Person Marketing addresses this in being able to take advantage of all the information you can get. Are you using models and advanced segmentation to build a smart marketing program, or are you just trapped in batch and blast mode? Join this session to learn how companies are moving toward First Person Marketing and how the advanced use of data is driving higher results.
At the end of this session, you’ll be able to:

  • Understand the true power of third party data to enhance your current targeting
  • Learn how email marketing has evolved and how you can make sure you’re on the cutting edge
  • See how leading companies are using data and how you can adapt your own data to your advantage