With the ever-expanding proliferation of technological touch points, companies today are faced with an unprecedented opportunity to meaningfully engage with customers and, for some disruptors, create new markets to interact with their products and services. But despite the onset of e-commerce 15 years ago, many are still figuring out how to keep up with advances in digital. Making killer content, innovating around customer engagement, and evolving to grapple with changing shifts in revenue models all require a reexamination of how brands intersect with culture and customers. In this interactive panel discussion, attendees will hear from the thought leaders and change agents at leading brands harnessing technology to surprise and delight customers in unprecedented ways.