This talk will outline the concept of Context Platforms and the value of openness and extensibility. Great Context Platforms leverage a unique life context and optimize it for the best possible user experience. However, the best Context Platforms also enable third-party applications to leverage that unique life context through an open and extensible ecosystem. These third-party applications, also called Agents, can be a stepping stone into a different life context. For instance, a Facebook Agent for Uber would allow you to order an Uber while you connect with your friends. That creates a magical experience!

At the end of this session, you’ll be able to:

  • Understand the concept of life contexts
  • Use current platforms that act as agents to fulfill your very specific, contextual goals
  • Leverage life contexts to make your users have wow-moments!