Producing high quality sustainable content is hard work. It takes planning, creativity and valuable time and resources. So, let’s make sure to get as much possible play out of every piece with tips, tricks and tactics to maximize exposure and generate more amazing work.
After this session, you’ll be able to:

  • Create content with an end goal in mind
  • Take a single concept and customize it for multiple channels
  • Identify different types of content to develop a diverse editorial calendar
  • Understand what your audience wants in order to deliver the right message at the right time on the right channel