The internet has enabled for the collection of data at larger scale than ever before. This data allows us all as marketers to make informed decisions. This session will focus on the intersection between the story that the data tells and ways to discover the real world reasons why these behaviors happen. You’ll understand the impact that these have upon the long term relationships that you are building with your users.
At the end of this session, you’ll be able to:

  • Understand why being only data driven can lead to making the wrong decisions for your users
  • Decrypt why your user is doing things
  • Uncover how to balance data and insight inside a scientific method to amplify your business outcomes