With recent marketing technology innovations, there has never been a better time for B2B companies to leverage remarketing. But despite best efforts, marketers are still dropping the ball on this incredibly valuable channel. In this session you will learn the five remarketing mistakes B2B marketers are making, and how you can avoid them to execute successful campaigns.
You will come away being able to:
- Identify new, innovative sources of remarketing data you’re missing
- Stop wasting ad budget on the wrong types of website visitors
- Expand your remarketing reach to increase marketing ROI
- Use remarketing to effectively move prospects from Lead to Closed/Won