It’s hard to turn your content distribution strategy on a dime, but the social media landscape is changing. Fast. A handful of apps—mostly ad free— monopolize the consumer’s time. The Onion will share three approaches helping us (and our advertisers) weather the coming storm and maximize the value we get from our content.
At the end of this session, you’ll be able to:

  • Develop your content strategy based on desired output metrics
  • Design your distribution strategy to minimize friction for your audience
  • Maximize the value of your investments with derivative content and modular production