No matter what you market… burgers, briefs, boxes, bachelor degrees, B2B, you name it, there is a new paradigm to gaining net new customers and keeping the ones you have. The old buyer’s funnel is so 2010 and everyone does SEO, paid, social, content and email marketing. To get ahead, you must master the Big 5 of Digital Marketing: Discovery, Strategy, Optimizing, Demand Gen and Testing.
Backed by real case studies, this interactive workshop will teach you the to use the tools, systems, and insights to improve your digital marketing right now.
After this session you will be able to:
- Develop content, SEO and competitive analyses to guide your strategies
- Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
- Develop content for targeted audiences
- Optimize your site and user experience for consumers and search engine bots
- Improve your demand generation in email and paid search and social
- Test and analyze your efforts for constant improvement
Who should attend?
This session is for digital marketers who want to master the new buyer journey, refine and improve their techniques and results for a competitive advantage.
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.
Included with Platinum Passes, upgrade required for Main Event Passes