AM Workshops Workbooks

Thanks for choosing to attend one of our workshop intensives at Internet Summit! You’re welcome to attend any of the five workshops.

The workshops include an online interactive workbook to use during the workshop which will allow you to walk through exercises, and personalize the information you learn to your company or brand.

Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download them prior to the event to save time (and WiFi bandwidth) on site. The workbooks will be used during the workshops so you’ll want to have them with you to get the most out of the presentation.

Advanced SEO Tactics for 2019

Download PDF Book

Move Prospects Through the Customer Journey

Download PDF Book

Forget Everything You Know About Email Marketing

Download PDF Book

Beyond Personas and the Customer Journey: The Next Step for CX Success

Download PDF Book

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

Download PDF Book

You’ll need to download Adobe Reader in order to view and interact with the files properly.

Day 1 Wednesday, November 13

8:30am - 12:30pm

Advanced SEO Tactics for 2019

AM Workshop

Janet Driscoll Miller, Marketing Mojo

Fix core indexing issues
Identify inbound links and deal with spammy links
Choose the right internal links to maximize PageRank
Use schema code
Add multiple languages to your website
Address mobile-specific SEO challenges
Avoid pitfalls during a redesign process
Improve conversion from organic search
Identify and address lead generation holes in your SEO execution
Accurately report SEO results and how they contribute to ROI

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

B2B
B2C
Conversion
Mobile Marketing
SEO & Search

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop

Samantha Kermode, Investis Digital

Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
Build an audience that you own, not rent, and the prove the value it creates for your organization
Evaluate your return on investment (ROI) for your digital marketing efforts

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

B2B
B2C
Content Marketing
Strategy

Forget Everything You Know About Email Marketing

AM Workshop

Jen Capstraw, Women of Email

List the components of a complete email program
Determine email best practices worth busting
Implement The Goldilocks Zone: A practical path to personalization
Break free of batch ‘n blast
Know when to just say no to A/B testing
Name the essential components of preference centers that work
Use the feng shui approach to email design
Understand the future of email

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Email Marketing
Measurement
Strategy
UX & Design

Beyond Personas and the Customer Journey: The Next Step for CX Succes

AM Workshop

Michael Salamon, Lousy

Use existing strategy, customer research, and journey mapping to inform upcoming activities
Effectively break down the complexity of each phase in the journey, allowing for a hyper-focus on specific touchpoints
Integrate existing analytics and identify areas for investigation
Reduce the overall “churn” associated with marketing campaign execution
Accurately share the resulting thinking across the organization

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Analytics
UX & Design

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop

Tim Halloran, Aimclear

Understand the differences between ad types, bidding optimizations, and ad placement
Fine tune your targeting to reach the best possible audience
Fit the newest types of ads into your marketing strategy
Create Instagram ads with the Facebook Ads Manager
Use the Facebook pixel works for tracking and retargeting
Split testing your ads and diving into the reports so you save money

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Paid Advertising
Social Media

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A certificate of completion is available for all AM Workshops attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!