AM Workshops Workbooks

Thanks for choosing to attend one of our workshop intensives at Internet Summit! You’re welcome to attend any of the five workshops.

The workshops include a digital workbook that will be used during the session, so you’ll want to have it with you to get the most out of the presentation.

Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site.

You’ll need to download Adobe Reader in order to view and interact with the files properly.

Day 1 Wednesday, November 14

8:30 am - 12:30 pm

Winning at SEO in 2018

AM Workshop

Janet Driscoll Miller, Marketing Mojo

Understand the difference between indexing and ranking
Know what the Mobile-First Index is and how to prepare
Choose the right keywords
Determine if linking still matters
Measure SEO ROI, and the impact it has on your business
Justify your investment in SEO
Solve the most common SEO pitfalls
Maximize your SEO investment

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

B2B
B2C
Search
Strategy

Conquering the Customer Journey with Content Marketing

AM Workshop

Mike Huber, Vertical Measures

Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
Combine and leverage traditional and digital marketing to increase your audience reach and engagement
Use content marketing as a business asset and create revenue with your audience

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

B2B
B2C
Content
Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop

Michael Barber, Godfrey

Understand why email still matters to you and the people you’re trying to reach
Ensure your campaigns are making it to the Inbox
Learn how Internet Service Providers (ISPs) might be treating your campaigns
Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
Perform regular email audits which are crucial to email success
Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
Have some insight into what the future of email might look like

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

B2B
B2C
Email
Strategy

How to Hack Facebook’s New Algorithm Changes

AM Workshop

Carlos Gil, Gil Media Co.

Know the types of content Facebook gives preferential treatment to
Implement strategies for boosting organic Facebook reach and engagement
Go outside of the box with tips and tricks to optimize how you post on Facebook
Create a valuable checklist to help you reclaim your fans on Facebook
Go beyond Facebook with ads to reach targeted buyers
Replicate engagement secrets implemented by the world’s leading brands and creators
Optimize engagement & click-through rates on posts

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

B2B
B2C
Conversion
Measurement
Social
Strategy

How to Build a Marketing Plan that Maps to Your Sales Pipeline

AM Workshop

Stephanie Ristow, Charter School Capital

Define budget and resource allocation between demand generation and account-based marketing efforts
Establish the stage-level objectives specific to your product buyer-cycle
Develop audience personas specific to your business and target market
Create messaging for each persona at each stage in the buyer-cycle
Map messaging, channel, and campaigns against the persona/buy-cycle
Plan pipeline-based goals and identify your budget/resource priorities based on real numbers
Identify and flesh out the most important programs and generate briefs for team-execution
Walk away with a marketing plan that meets marketing and sales needs

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

See What People Love About Internet Summit

A certificate of completion is available for all AM Workshops attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!