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Pre-Conference Workshops

Thanks for choosing to attend one of our workshop intensives at Internet Summit! You’re welcome to attend any of the five workshops. They all include an online interactive workbook to use during the workshop which will allow you to walk through exercises and personalize the information you learn to your company or brand.

Please download the workbooks now (click on the icons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. The workbook will be used during the workshop so you’ll want to have it with you to get the most out of the presentation.

You’ll need to download Adobe Reader in order to view and interact with the files properly.

“Pre-workshop alone was worth the price of the entire ticket!”

– 2016 Digital Summit attendee

Session Filters
  • November 15
  • 8:30 am - 12:30 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play "content Moneyball" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes

PRE-CONFERENCE INTENSIVE WORKSHOPS

Included with All-Access, Premium & Platinum Passes, upgrade required for Conference Passes
  • November 15
  • 8:30 am - 12:30 pm
  • Stage 2
  • Pre-Conference
  • Understand what RankBrain is
  • Choose the right keywords
  • Determine if linking still matters
  • List content factors that really make a difference. Is it quality, quantity or both?
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Define AMP, and it’s importance
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
  • November 15
  • 8:30 am - 12:30 pm
  • Stage 4
  • Pre-Conference
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • November 15
  • 8:30 am - 12:30 pm
  • Stage 7
  • Pre-Conference
  • Set-up and diagnose issues with goal funnels
  • Use advanced segmentation techniques for fine-tuning your KPIs
  • Interpret KPI data to make business decisions
  • How to A/B test content for optimizing conversions
  • Track email, social, and other inbound marketing campaigns
  • Understand and utilize attribution modeling methods
  • Track offline conversion measurement tactics
  • How to dashboard and report your results

“The in-depth pre-conference sessions are the biggest value of the event.”

– 2016 Digital Summit attendee

See What People Love About Internet Summit
A certificate of completion is available for all pre-conference attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at Internet Summit 2017

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