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Internet Summit Masterclasses

November 13 | 10:00am – 4:00pm

(Included in Platinum pass; upgrade fee applies to all other ticket types)

Transformative Full-Day Deep Dives

Choose Between:
Who should attend an Internet Summit Masterclass?

These Masterclasses are great for content marketers, social media mavens, brand evangelists, digital strategists and marketing leadership – and anyone else facing challenges including:

  • The most effective goal-focused social strategies for your business
  • Decoding the best visual content creation solutions
  • Creating an army of brand ambassadors
  • Winning at the new “stories” formats
  • Understanding the math of customer acquisition
  • Which data sources can give you the best conversion insights
  • Managing design, content, and executive expectations
  • Secrets behind the highest converting landing pages or ads

“A wealth of marketing knowledge and insight. Information overload – in a good way”

– 2017 Internet Summit attendee

What’s Included?
  • 6 hours of drill-down, deep-dive content, tips, and insights
  • Workbooks from both Masterclasses
  • Exclusive DS Masterclass Certification
  • Lunch, snacks, coffee, and free WiFi

Pre-event Tuesday, November 13

10:00 am - 4:00 pm

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

Masterclass
  • Thom Craver, CBS Interactive
  • Thom Craver
  • Understand how Google Analytics collects visitor data
  • Use metrics and dimensions in standard reports
  • Create goals and conversion funnels
  • Track email, social, and offline marketing campaigns
  • Understand and utilize attribution modeling methods
  • Apply advanced segmentation for turning standard metrics into KPIs
  • Interpret KPI data to make business decisions
  • A/B test content for optimizing conversions
  • Create actionable dashboards and reports
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Advanced Social Media Marketing

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

CRO for Content Marketers

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey
  • The magical equation you’ve been optimizing for, but didn’t know it.
  • The metrics content marketers should pay attention to.
  • Calculate the value of a reader, prospect and customer.
  • Build high-converting content pages.
  • How to get bigger content budgets from higher conversion rates.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • How to use heatmaps to improve page layouts.
  • Using analytics to grade your content and traffic.
  • Why Bounce Rate is a poor indicator of content effectiveness.
  • The sources of data you can tap for amazing insights.
  • Keeping designers and copywriters honest.
  • How to outgrow competitors with more resources.
  • Dealing with executive interference.
  • How to evaluate for crazy ideas that “just might work.”
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • Managing content for a website redesign.
  • How to develop ads that deliver qualified readers.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
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A certificate of completion is available for all Masterclass attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at Internet Summit 2018