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AM Workshops

Maximize your Internet Summit learning experience by adding any of these AM workshop intensives.
Each offers a thorough deep dive into these core tactical skills:

Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

“The AM Workshops alone were worth the price of the entire ticket!”

– 2017 Internet Summit attendee

Day 1 Wednesday, November 14

8:30 am - 12:30 pm

Winning at SEO in 2018

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

This year marks a major shift in how Google will index websites as the Mobile-First Index begins rolling out. What does it all mean for your organization and its website? Where should you prioritize your resources and efforts? In this half day workshop, you’ll be guided through how to adjust for the Mobile-First Index and other tactics to ensure increased indexability, rankings and visibility to attract your prospects.

You’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises and personalize the information you learn to your company or brand.

At the end of this workshop, you’ll be able to:

  • Understand the difference between indexing and ranking
  • Know what the Mobile-First Index is and how to prepare
  • Choose the right keywords
  • Determine if linking still matters
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Search
  • Strategy

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Mike Huber, Vertical Measures
  • Mike Huber

Content marketing is no longer a trend, or some newfangled strategy; it’s an important part of digital marketing that is here to stay. As more of your competitors adopt content marketing, the race is on to show prospective buyers that you are the best source to answer their questions and help them make decisions. Potential customers reward companies that provide them with honest and helpful content at each stage of their customer journey. This workshop will hone in on the importance of content coverage across all stages of the customer journey – Awareness, Consideration, Decision and Advocacy. And, how you can outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey. By doing this, you’ll be able to determine your return on investment (ROI) and attach value to your audience as a business asset.

At the end of this workshop, you’ll be able to:

  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience

An interactive workbook will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. We will also provide tools, tips and templates to help you with strategy, ideation and amplification.

This workshop will set you on a successful path to effective digital marketing and give you tools and references to complete the interactive workbook that will guide you through your continuing efforts.

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber

Email isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any channel in your marketing mix. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, email continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers.

But marketers continue to struggle with email. Whether it’s sending the same email to all our subscribers, not authenticating our domains, designing campaigns for consumers of yesteryear, being blatantly too personal, not using the right data to effectively personalize email content, not testing, not mixing up our email tactics, or simply living up to averages, we stumble all the time with this channel.

Join Michael Barber as he explores 45 of the best and practical ways to improve your email campaigns, challenges your email conceptions, and shows you just why this channel continues to be vitally important for marketers.

We’ll focus on intermediate to advanced information. Plus, you’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises, and personalize the information you learn to your company or brand.

At the end of this workshop, you’ll be able to:

  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

How to Hack Facebook’s New Algorithm Changes

AM Workshop
  • Carlos Gil, Gil Media Co.
  • Carlos Gil

Facebook’s latest algorithm changes have sparked concern for brand and Facebook page managers – many of whom fear that their organic reach will plummet thanks to a new prioritization of interactions with family and friends. In this workshop, Carlos Gil (formerly of LinkedIn and BMC Software) will provide you a detailed look into the update and share proactive steps you can immediately use to not only survive but thrive on Facebook in 2018.

After this session, you’ll be able to:

  • Know the types of content Facebook gives preferential treatment to
  • Implement strategies for boosting organic Facebook reach and engagement
  • Go outside of the box with tips and tricks to optimize how you post on Facebook
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Go beyond Facebook with ads to reach targeted buyers
  • Replicate engagement secrets implemented by the world’s leading brands and creators
  • Optimize engagement & click-through rates on posts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Social
  • Strategy

How to Build a Marketing Plan that Maps to Your Sales Pipeline

AM Workshop
  • Stephanie Ristow, Charter School Capital
  • Stephanie Ristow

Building a marketing plan that is understood, valued, and approved by both executive leadership and sales is tougher than it looks. This workshop will provide a step-by-step how-to on building the elements for an effective, strategic marketing plan that prevents strategy tourism among your team, gives you the flexibility to shift and prioritize quickly throughout the year, aligns marketing and sales departments to a central mission, and paves the way for a predictable pipeline of sales for your leadership team. You’ll walk away from this session with a fully-outlined marketing plan (literally in your hands) that will impress executive leadership and get your sales team pumped about marketing.

After this workshop, you’ll be able to:

  • Define budget and resource allocation between demand generation and account-based marketing efforts
  • Establish the stage-level objectives specific to your product buyer-cycle
  • Develop audience personas specific to your business and target market
  • Create messaging for each persona at each stage in the buyer-cycle
  • Map messaging, channel, and campaigns against the persona/buy-cycle
  • Plan pipeline-based goals and identify your budget/resource priorities based on real numbers
  • Identify and flesh out the most important programs and generate briefs for team-execution
  • Walk away with a marketing plan that meets marketing and sales needs

Plus, you’ll receive an online interactive workbook to use during the workshop that outlines a framework for your marketing plan. You’ll fill it out during the workshop. By the time you leave, you’ll have a sketched version of your marketing plan that you can polish and share with leadership when you get back to the office.

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Pro Tip: Send a team to attend Internet Summit and these workshops. That way you can either tackle multiple workshops simultaneously or attend a single workshop as a team building exercise.

“The in-depth pre-conference sessions are the biggest value of the event.”

– 2017 Internet Summit attendee

See What People Love About Internet Summit
A certificate of completion is available for all pre-conference attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at Internet Summit 2019