“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
Digital Summit Masterclasses
Half-day, interactive workshops devoted to in-depth learning
November 18, 2021 | 08:30AM – 12:30PM
(Included with Platinum Pass, upgrade required for Main Event Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.
We have these amazing courses available for Digital Summit Raleigh:
Day 1 Thursday, November 18
8:30am - 12:30pm
Decoding SEO: How to Build Your Online Visibility – Without the Technical Jargon
Masterclass
- Hannah McNaughton, Metric Marketing
In order for your digital marketing efforts to be as effective as possible, SEO needs to be at the foundation; however, SEO can be complex and difficult to understand. It can be hard to determine what tools to use, what information to look for, what the data even means, and what to do next.
In this comprehensive workshop, Hannah will walk you through the SEO principles that you need to know to improve your site’s online visibility – but she’s getting rid of the technical jargon. She will provide a clear, step-by-step process for you to follow and a down-to-earth explanation of what the technical terms really mean.
Hannah will pull back the curtain on how her agency approaches SEO projects with each of their clients – from startups for Fortune 100 companies – and teach you how to:
- Evaluate your site’s SEO health
- Identify, troubleshoot, and correct common technical errors
- Utilize the most effective SEO tools
- Perform keyword research and develop a data-driven content strategy
- Audit your existing content to find hidden gems and problem areas
- Analyze and deconstruct competitor’s sites
- Reverse engineer the top-ranking pages to better compete in SERPs
- Structure your website to enhance crawlability
- Optimize on-site elements
- Prepare for and execute site migrations and redesigns
- Manage redirects
- Find and pursue additional SERP opportunities, such as featured snippets and FAQs
- Create and implement a prioritized SEO strategy
Included with Platinum Passes, upgrade required for Main Event Passes
Secrets of the Email Marketing Strategist
Masterclass
- Jen Capstraw, Women of Email
You know the basics of email marketing, but you’re struggling to do more than the bare minimum. You have a lot of great ideas, but you’re not really sure where to start. You have a sense of what you should be doing, but you just don’t have the resources to get there. Sound familiar?
In this robust workshop designed for those with a grasp of email marketing fundamentals, Jen Capstraw will reveal her arsenal of strategy secrets, highlighting common email marketer myths and mistakes – and how to correct course. You’ll reconsider what you think you know about email and emerge with a fresh perspective that will accelerate ROI.
Attendees rave about this session’s interactive workbook, which you can use to identify your email program opportunities, uncover gaps in your existing program, and prioritize the campaigns, strategies and tactics that will deliver maximum results.
At the end of this Masterclass, you’ll be able to:
- Evaluate so-called best practices and industry advice through a critical lens
- List the components of a complete email program
- Understand the difference between vanity metrics and meaningful KPIs
- Identify the key campaigns that drive customers toward loyalty
- Know when A/B testing makes sense – and when it doesn’t
- Clear the roadblocks that are hampering the maturity of your email program
- Apply a prioritization methodology to zero in on strategies will move the needle
- Impress the boss with an email program roadmap for 2022 and beyond
Included with Platinum Passes, upgrade required for Main Event Passes
Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing
Masterclass
- Samantha Kermode, Investis Digital
No matter what you market… burgers, briefs, boxes, bachelor degrees, B2B, you name it, there is a new paradigm to gaining net new customers and keeping the ones you have. The old buyer’s funnel is so 2010 and everyone does SEO, paid, social, content and email marketing. To get ahead, you must master the Big 5 of Digital Marketing: Discovery, Strategy, Optimizing, Demand Gen and Testing.
Backed by real case studies, this interactive workshop will teach you the to use the tools, systems, and insights to improve your digital marketing right now.
After this session you will be able to:
- Develop content, SEO and competitive analyses to guide your strategies
- Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
- Develop content for targeted audiences
- Optimize your site and user experience for consumers and search engine bots
- Improve your demand generation in email and paid search and social
- Test and analyze your efforts for constant improvement
Who should attend?
This session is for digital marketers who want to master the new buyer journey, refine and improve their techniques and results for a competitive advantage.
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.
Included with Platinum Passes, upgrade required for Main Event Passes
“I’ve never seen a conference go this in-depth, this is awesome!”
Digital Summit Masterclass attendee
What’s Included?
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
The ROI from a DS Masterclass is unbelievable
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
FAQs about our Masterclasses
Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.