Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Session Filters

Day 1 Thursday, November 18

8:30am - 12:30pm

Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session you will be able to:

  • Develop content, SEO and competitive analyses to guide your strategies
  • Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
  • Develop content for targeted audiences
  • Optimize your site and user experience for consumers and search engine bots
  • Improve your demand generation in email and paid search and social
  • Test and analyze your efforts for constant improvement
Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • SEO & Search

1:15pm - 2:15pm

$0 Marketing Ideas: How To Market To Millions Without Breaking The Bank

Keynote
  • Jon Youshaei, Former Instagram & YouTube
  • Jon Youshaei

After this session, you’ll be able to:

  • Easily find engaging content for your social media calendar
  • Reach more potential customers without spending as much of your budget
  • Predict which posts may drive the most engagement before publishing them
  • Social Media

2:30pm - 3:00pm

Tactics for Leveraging Influencer Marketing: Shifting to a Post-Pandemic World and What Lies Ahead

  • Thea Neal, Royal Caribbean
  • Thea Neal

After this session, you’ll be able to:

  • Effectively use influencer content and understand its importance in your business
  • Maximize your influencer dollar spend and feel confident in your investment
  • Differentiate between influencer agencies and individual creators, and decide which is best for you
  • Influencer Marketing

Marketing in a Post-Pandemic Society

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • B2B
  • Branding
  • Content Marketing
  • Customer Experience

How To Pull Off A Profitable Marketing Launch – Without The Team Burnout + Mid-Cart Meltdowns

  • Veronica Romney, Dream Team Architect
  • Veronica Romney

After this session, you’ll be able to:

  • Design a bankable launch strategy that works regardless of email list size or number of followers
  • Create a team-unifying campaign blueprint that eliminates chronic decision fatigue and having to answer the same questions on repeat
  • Cure “”tired eyes”” and “”I can’t believe I didn’t catch that!”” mistakes with a nontraditional QA Buddy System
  • Architect a marketing dream team where the right people rock the right role, doing the right things, and in the right order
  • Marketing Operations

Are Your Emails Effective? Probably Not! Here’s Why and How to Fix Them

  • Yosef Silver, Fusion Inbound
  • Yosef Silver

After this session, you’ll be able to:

  • Identify why your email marketing efforts aren’t effective so you can begin turning things around today
  • Apply proven tactics and processes to increase your open rates and boost revenue
  • Better utilize your email marketing software and implement effective automation strategy
  • Email Marketing

3:15pm - 3:45pm

Website Migration: What to Do Pre, During and Post

  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session, you’ll be able to:

  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • Branding
  • SEO & Search

How You Can Be An Inclusive Marketer (and Why It Matters)

  • Crystal Marie McDaniels, Duke Energy
  • Crystal Marie McDaniels

After this session, you’ll be able to:

  • Understand why inclusive marketing is important, and why it is everyone’s responsibility
  • Make the business case and ethical case for inclusive marketing
  • Implement four new skills that will improve your marketing efforts with distinct groups
  • Reference some examples of brands that have effectively marketed to a historically marginalized group
  • B2C
  • Culture, Impact & Leadership
  • Strategy

How the Big Dogs Optimize for Searcher Intent

  • Daniel Russell, Go Fish Digital
  • Daniel Russell

After this session, you’ll be able to:

  • Understand why searcher intent is the future of content and SEO
  • Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
  • Track content changes on industry leading (and competitor) websites
  • Determine if website updates are deliberately guided by data or subjective
  • Apply tactics today to start learning from your competitors and the leaders of your industry
  • Content Marketing
  • SEO & Search

How to Build a Community Growth Strategy from Scratch

  • Jennifer Watson, ActiveCampaign
  • Jennifer Watson

After this session, you’ll be able to:

  • Build a community growth strategy from scratch
  • Tell your brand story and connect with your audience through immersive experiences
  • Implement community-building best practices to incorporate in your marketing, from social media to live events
  • Customer Experience
  • Social Media
  • Storytelling

4:00pm - 4:30pm

Preparing Your Website Data for Google Analytics 4

  • Colleen Harris, Sincro
  • Colleen Harris

After this session, you’ll be able to:

  • See the basic changes between Universal Google Analytics and GA4
  • Understand how the GA differences could impact your data collection strategy
  • Learn how to edit events and conversions right in GA4
  • Listen to proven strategies for making learning GA4 easier
  • B2B
  • B2C
  • Data & Analytics

ABM and Sales Velocity: How to Use ABM for Pipeline Acceleration

  • Auseh Britt, Terminus
  • Auseh Britt

After this session, you’ll be able to:

  • Understand why ABM is critical to increasing your sales velocity and improve your efforts
  • Use ABM to Run Pipeline Acceleration Programs
  • Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns
  • Lead Gen / Conversion / Retention

The Modern Marketer’s Guide to Gaming, AR & NFTs

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

4:45pm - 5:15pm

3 Ways to Revolutionize Your Email Open Rates

  • Emily McGuire, Flourish & Grit
  • Emily McGuire

After this session, you’ll be able to:

  • Understand the secret sauce that will get your open rates UP
  • Use a subject line formula that will help you whip out high-opening subject lines in minutes
  • Effectively use emojis to get better response rates”
  • Email Marketing

How to Write Content That Ranks

  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton

After this session, you’ll be able to:

  • Create content outlines that include data-driven topics, keywords, word counts and more
  • Utilize insights and tools to successfully draft content that ranks
  • Save time by being strategic with your content creation strategy
  • Content Marketing
  • SEO & Search

How Brands Can Use NFTs to Engage Consumers and Generate Revenue

  • Kent Lewis, Anvil Media Inc
  • Kent Lewis

After this session, you’ll be able to:

  • Understand the key NFT benefits and challenges faced by brands and marketers
  • Apply best practices from current examples of NFT brand campaigns
  • Implement core strategies for campaigns to help create your own NFT roadmap
  • Ecommerce

5:15pm - 6:30pm

Opening Reception

Day 2 Friday, November 19

8:30am - 9:00am

The Holy Grail: Building Loyalty and a Brand Community

  • Brandon Raper, Footlocker
  • Brandon Raper

After this session, you’ll be able to:

  • Utilize specific tactics to increase brand & customer loyalty
  • Understand the psychology of why we are drawn to brand communities
  • Build a brand community or enhance a naturally occurring one
  • Branding
  • Consumer Behavior
  • Customer Experience

How to Become a Thought Leader and Influencer on LinkedIn

  • Lindsey Boggs, Lucidworks
  • Lindsey Boggs

After this session you will be able to:

  • Establish a personal brand with specific keywords to gain followers and views which will help pave the way to be viewed as a thought leader on LinkedIn
  • Bolster your personal brand by learning what to post, what times to post, and who to engage on LinkedIn to go viral
  • Become a champion for your company’s professional brand and help marketing content go viral
  • Learn why “”6 degrees of separation”” is no more, and why connecting and engaging on LinkedIn is so important for your brand
  • LinkedIn
  • Social Media

Increase Traffic and Sales in a SNAP with Internal Link Optimization

  • Jenny Halasz, JLH Marketing, Inc.
  • Jenny Halasz

After this session, you’ll be able to:

  • Improve your organic performance with internal link optimization
  • Utilize the SNAP method to increase site traffic
  • Boost sales and fix Core updates on your site”
  • SEO & Search
  • Website

The Anatomy of Email Deliverability: How to Boost ROI and Increase Conversions

  • Hank Hoffmeier, J2 Global
  • Hank Hoffmeier

After this session, you’ll be able to:

  • Clearly understand the end-to-end journey of an email from when you hit ‘send’ to when it arrives at its destination
  • Increase your inbox placement and boost your email ROI by understanding and improving your sender reputation
  • Address the factors that affect deliverability at each step in the process
  • Email Marketing

9:15am - 9:45am

Content Strategy: Cutting Through the Hype to Create a Better Digital Brand Presence

  • Brad Perry, CarMax
  • Brad Perry

After this session, you’ll be able to:

  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the difference between Pull and Push content strategies
  • Tie your business needs and brand truths to consumer passion points and platform expectations
  • Use strategic planning techniques, such as editorial pillars and digital audience ethnographies, to create compelling brand content
  • Develop effective, consumer-centered digital content
  • Branding
  • Content Marketing

The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

(Un)Bias for Action: Reducing Bias in Your Work

  • Terri Graham, Nationwide
  • Terri Graham

After this session, you will be able to:

  • Understand how bias impacts different parts of the innovation process
  • Understand implications of choosing to (or not choosing to) minimize bias
  • Apply techniques for listening to customers more effectively
  • Find opportunities to design for or market to customers
  • Customer Experience
  • Inclusive Marketing

10:00am - 10:30am

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

Crossing the Sonic Color Line: Strategies for Sonic Diversity

  • Steve Keller, SiriusXM
  • Steve Keller

After this session, you’ll be able to:

  • Understand how sound shapes our perception and influences our behavior, and how technology and advertising have played a role in perpetuating sonic color lines
  • Gain insights from new research into how racialized listening can impact ad favorability and effectiveness
  • Take steps to cross the sonic color line, advocate for sonic diversity, and strengthen brand connections to all audiences
  • Audio
  • Diversity & Inclusion

More Brain, Less Storm: The Power Of The Creative Process

  • Melanie Deziel, StoryFuel
  • Melanie Deziel

After this session, you’ll be able to have:

  • A new perspective on the creative process
  • Tangible changes to take back to your team for more efficient brainstorms
  • Renewed confidence in your ability to generate and endless number of content ideas
  • Content Marketing

11:00am - 11:30am

Lessons Learned from The Harlem Globetrotters Rebrand

  • Sunni Hickman, Harlem Globetrotters
  • Sunni Hickman

After this session, you’ll be able to:

  • Recognize the ways in which culture can be woven through every aspect of a branding campaign in a meaningful and impactful way
  • Strategize digital initiatives that create authentic connections between brands and audiences/consumers
  • Understand your brand purpose (why) and commit yourself to the right audience (who) can change the game
  • Branding

Adapting Quickly in a Wild World: Social Media Tips for the New Roaring ‘20s

  • Sonja Likness, Duke University
  • Sonja Likness

After this session, you’ll be able to:

  • Plan your big social campaigns while leaving room for upheaval
  • React quickly to crisis situations
  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts
  • Social Media

How to Create Positive Organizational Change Through a Human-Centered Approach

  • Harriet Ayoade, LeadingAgile
  • Harriet Ayoade

After this session, you’ll be able to:

  • Understand why Human-to-Human (H2H) approaches are key when implementing change campaigns
  • Identify the channels and tactics that are most effective for change
  • Create a starter change campaign plan
  • Culture, Impact & Leadership
  • Marketing Operations

11:45am - 12:15pm

Customer Generation: Delivering on the Promise that Demand Generation Forgot About

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

After this session, you’ll be able to:

  • Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
  • Boldly identify and emotionally connect with your exact persona at your ideal accounts
  • Correctly leverage 1st party data for campaign success
  • Aggressively grow pipeline revenue via gift giving and psychology
  • Lead Gen / Conversion / Retention

10 Brain Science Secrets to Make Your Content 10X More Effective

  • Tom Shapiro, Stratabeat
  • Tom Shapiro

After this session, you’ll be able to:

  • Use powerful techniques to captivate your audience and make your content 22X more memorable
  • Drive more engagement and action from your audience
  • Calibrate your website to turn behavior into new conversions, leads, and revenue
  • Content Marketing

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2022
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers
  • Content Marketing
  • Marketing Operations

12:45pm - 1:45pm

The Connected Human and the Future of Marketing

  • David Shing, Shingy
  • David Shing

After this session, you’ll be able to:

  • Understand how behaviors have evolved and what you can take advantage of
  • Implement an offline to online strategy
  • Have the tools to make decisions on what you want to action on in your business
  • Consumer Behavior
  • Voice / AR / VR

1:45pm - 2:15pm

How Brands Grow: The Laws of Marketing that Drive Sustainable Growth

  • Ty Heath, LinkedIn
  • Ty Heath

After this session, you’ll be able to:

  • Understand the laws of marketing that govern growth
  • Apply the evidence-based laws of marketing to gain share and increase sales
  • Grow your marketing career
  • Branding
  • LinkedIn
  • Marketing Operations

A Step-by-Step Framework for Adding Website UX to Your Brand Guidelines Before It’s Too Late

  • Trevor Calabro, Aten Design Group
  • Trevor Calabro

After this session, you’ll be able to:

  • Effectively audit your current brand guidelines based on research
  • Identify new opportunities to inject your brand’s personality via UX methods
  • Track Brand Book improvements with KPIs that resonate with key stakeholders
  • Branding
  • Customer Experience
  • Website

#FeelingsMatter: Creating Emotional Customer Connections

  • Michelle Stinson Ross, Mindful Appy
  • Michelle Stinson Ross

After this session, you’ll be able to:

  • Understand how emotion impacts purchase decisions, sales, and customer loyalty
  • Implement emotional awareness into your brand strategy
  • Define and track KPIs related to emotional brand messaging
  • Branding
  • Consumer Behavior

Stop the Scroll: How to Create Engaging Social Video

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Evaluate the different kind of video options available to you and figure out which formats are the right fit
  • Correct what you are doing wrong with your existing videos
  • Develop video content that ACTUALLY gets results
  • Social Media

2:30pm - 3:00pm

Do More with Less: The Opportunity in Omnichannel Automation

  • Tyria Saul, Google
  • Tyria Saul

After this session you’ll be able to:

  • Create the framework for a customer digital journey map
  • Identify opportunities to simplify and scale your campaigns across multiple marketing channels
  • Identify key capabilities when choosing a marketing technology partner for omnichannel

This session is for digital marketers with smaller teams who want to implement effective multi-channel campaigns at scale.

  • Lead Gen / Conversion / Retention
  • Omnichannel

Where to Focus Your SEO Efforts to Have Greater Impact

  • Patrick Stox, Ahrefs
  • Patrick Stox

After this session, you’ll be able to:

  • Conduct keyword research in many different ways
  • Discover new content ideas and write the content in a way that actually gets traffic
  • Determine what links move the needle and how you can quickly drive value
  • Prioritize your technical efforts to focus on what will have the most impact
  • SEO & Search

Top Three Google Analytics Mistakes You’re Probably Making – and How to Fix Them

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
  • Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
  • Improve the accuracy of your metrics for more sound strategic planning and measurement
  • Data & Analytics

Modern Market Research: Tactics from the Trenches

  • Sarah Weise, Bixa
  • Sarah Weise

After this session, you’ll be able to:

  • Deeply understand your customer segments
  • Map your customer’s experience across their end-to-end journey
  • Identify the moments that matter most
  • Create raving, loyal customers who are addicted to your services
  • Consumer Behavior
  • Customer Experience
  • Data & Analytics

3:15pm - 3:45pm

Overwhelmed and Stressed Out? Gain Clarity + Freedom in 7 Steps

  • Joni Rae, The Mindset Group
  • Joni Rae

After this session, you’ll be able to:

  • Start taking immediate action on a plan that energizes you
  • Eliminate distractions that are wasting your time and holding you back
  • Have peace of mind and FUN in areas of life that are weighing you down
  • Culture, Impact & Leadership

You Don’t Need A New Website, Your Content Sucks: How To Create Content That Drives Results

  • Stephanie Caudle, Black Girl Group
  • Stephanie Caudle

After this session, you’ll be able to:

  • Identify keywords that drive search traffic
  • Read your audience’s mind and create the content they want
  • Understand how bad content could be costing you business and how to fix it
  • Content Marketing
  • Website

Convincing Customers to Swipe Right on your Brand

  • Lauren Beane, Cisco
  • Lauren Beane

After this session, you’ll be able to:

  • Understand the importance of developing not only a brand personality, but also a social personality
  • Listen to your customers’ needs and develop content around those needs
  • Develop a process that ensures consistency between responding to trolls + cheerleaders
  • Branding
  • Content Marketing
  • Customer Experience
  • Social Media

The Right Call to Action at the Right Time

  • Ryan Hilliard, LifeOmic
  • Ryan Hilliard

After this session, you’ll be able to:

  • Understand the goals and mindset of the user purchase funnel, from success to pain points to specific features
  • Map your calls to action to the purchase funnel to spot gaps and identify hang-ups
  • Understand how the same marketing channels might align with different stages in the funnel and require different goals, calls to action and follow-up
  • Content Marketing
  • Customer Experience
  • Lead Gen / Conversion / Retention

4:30pm - 5:30pm

Closing Reception