After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Effectively use influencer content and understand its importance in your business
• Maximize your influencer dollar spend and feel confident in your investment
• Differentiate between influencer agencies and individual creators, and decide which is best for you

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Design a bankable launch strategy that works regardless of email list size or number of followers
• Create a team-unifying campaign blueprint that eliminates chronic decision fatigue and having to answer the same questions on repeat
• Cure “”tired eyes”” and “”I can’t believe I didn’t catch that!”” mistakes with a nontraditional QA Buddy System
• Architect a marketing dream team where the right people rock the right role, doing the right things, and in the right order

After this session, you’ll be able to:

• Identify why your email marketing efforts aren’t effective so you can begin turning things around today
• Apply proven tactics and processes to increase your open rates and boost revenue
• Better utilize your email marketing software and implement effective automation strategy

After this session, you’ll be able to:

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

After this session, you’ll be able to:

• Understand why inclusive marketing is important, and why it is everyone’s responsibility
• Make the business case and ethical case for inclusive marketing
• Implement four new skills that will improve your marketing efforts with distinct groups
• Reference some examples of brands that have effectively marketed to a historically marginalized group

After this session, you’ll be able to:

• Understand why searcher intent is the future of content and SEO
• Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
• Track content changes on industry leading (and competitor) websites
• Determine if website updates are deliberately guided by data or subjective
• Apply tactics today to start learning from your competitors and the leaders of your industry

After this session, you’ll be able to:

• Build a community growth strategy from scratch
• Tell your brand story and connect with your audience through immersive experiences
• Implement community-building best practices to incorporate in your marketing, from social media to live events

After this session, you’ll be able to:

• See the basic changes between Universal Google Analytics and GA4
• Understand how the GA differences could impact your data collection strategy
• Learn how to edit events and conversions right in GA4
• Listen to proven strategies for making learning GA4 easier

After this session, you’ll be able to:

• Understand why ABM is critical to increasing your sales velocity and improve your efforts
• Use ABM to Run Pipeline Acceleration Programs
• Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Understand the secret sauce that will get your open rates UP
• Use a subject line formula that will help you whip out high-opening subject lines in minutes
• Effectively use emojis to get better response rates”

After this session, you’ll be able to:

• Create content outlines that include data-driven topics, keywords, word counts and more
• Utilize insights and tools to successfully draft content that ranks
• Save time by being strategic with your content creation strategy

After this session, you’ll be able to:

• Understand the key NFT benefits and challenges faced by brands and marketers
• Apply best practices from current examples of NFT brand campaigns
• Implement core strategies for campaigns to help create your own NFT roadmap

After this session, you’ll be able to:

• Utilize specific tactics to increase brand & customer loyalty
• Understand the psychology of why we are drawn to brand communities
• Build a brand community or enhance a naturally occurring one

After this session you will be able to:

• Establish a personal brand with specific keywords to gain followers and views which will help pave the way to be viewed as a thought leader on LinkedIn
• Bolster your personal brand by learning what to post, what times to post, and who to engage on LinkedIn to go viral
• Become a champion for your company’s professional brand and help marketing content go viral
• Learn why “”6 degrees of separation”” is no more, and why connecting and engaging on LinkedIn is so important for your brand

After this session, you’ll be able to:

• Improve your organic performance with internal link optimization
• Utilize the SNAP method to increase site traffic
• Boost sales and fix Core updates on your site”

After this session, you’ll be able to:

• Clearly understand the end-to-end journey of an email from when you hit ‘send’ to when it arrives at its destination
• Increase your inbox placement and boost your email ROI by understanding and improving your sender reputation
• Address the factors that affect deliverability at each step in the process

After this session, you’ll be able to:

• Identify the common business process pitfalls that lead to boring content and how to avoid them
• Understand the difference between Pull and Push content strategies
• Tie your business needs and brand truths to consumer passion points and platform expectations
• Use strategic planning techniques, such as editorial pillars and digital audience ethnographies, to create compelling brand content
• Develop effective, consumer-centered digital content

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you will be able to:

• Understand how bias impacts different parts of the innovation process
• Understand implications of choosing to (or not choosing to) minimize bias
• Apply techniques for listening to customers more effectively
• Find opportunities to design for or market to customers

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Understand how sound shapes our perception and influences our behavior, and how technology and advertising have played a role in perpetuating sonic color lines
• Gain insights from new research into how racialized listening can impact ad favorability and effectiveness
• Take steps to cross the sonic color line, advocate for sonic diversity, and strengthen brand connections to all audiences

After this session, you’ll be able to have:

• A new perspective on the creative process
• Tangible changes to take back to your team for more efficient brainstorms
• Renewed confidence in your ability to generate and endless number of content ideas

After this session, you’ll be able to:

• Recognize the ways in which culture can be woven through every aspect of a branding campaign in a meaningful and impactful way
• Strategize digital initiatives that create authentic connections between brands and audiences/consumers
• Understand your brand purpose (why) and commit yourself to the right audience (who) can change the game

After this session, you’ll be able to:

• Plan your big social campaigns while leaving room for upheaval
• React quickly to crisis situations
• Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts

After this session, you’ll be able to:

• Understand why Human-to-Human (H2H) approaches are key when implementing change campaigns
• Identify the channels and tactics that are most effective for change
• Create a starter change campaign plan

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session, you’ll be able to:

• Use powerful techniques to captivate your audience and make your content 22X more memorable
• Drive more engagement and action from your audience
• Calibrate your website to turn behavior into new conversions, leads, and revenue

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Understand how behaviors have evolved and what you can take advantage of
• Implement an offline to online strategy
• Have the tools to make decisions on what you want to action on in your business

After this session, you’ll be able to:

• Understand the laws of marketing that govern growth
• Apply the evidence-based laws of marketing to gain share and increase sales
• Grow your marketing career

After this session, you’ll be able to:

• Effectively audit your current brand guidelines based on research
• Identify new opportunities to inject your brand’s personality via UX methods
• Track Brand Book improvements with KPIs that resonate with key stakeholders

After this session, you’ll be able to:

• Understand how emotion impacts purchase decisions, sales, and customer loyalty
• Implement emotional awareness into your brand strategy
• Define and track KPIs related to emotional brand messaging

After this session, you’ll be able to:

• Evaluate the different kind of video options available to you and figure out which formats are the right fit
• Correct what you are doing wrong with your existing videos
• Develop video content that ACTUALLY gets results

After this session you’ll be able to:

• Create the framework for a customer digital journey map
• Identify opportunities to simplify and scale your campaigns across multiple marketing channels
• Identify key capabilities when choosing a marketing technology partner for omnichannel

This session is for digital marketers with smaller teams who want to implement effective multi-channel campaigns at scale.

After this session, you’ll be able to:

• Conduct keyword research in many different ways
• Discover new content ideas and write the content in a way that actually gets traffic
• Determine what links move the needle and how you can quickly drive value
• Prioritize your technical efforts to focus on what will have the most impact

After this session, you’ll be able to:

• Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
• Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
• Improve the accuracy of your metrics for more sound strategic planning and measurement

After this session, you’ll be able to:

• Deeply understand your customer segments
• Map your customer’s experience across their end-to-end journey
• Identify the moments that matter most
• Create raving, loyal customers who are addicted to your services

After this session, you’ll be able to:

• Start taking immediate action on a plan that energizes you
• Eliminate distractions that are wasting your time and holding you back
• Have peace of mind and FUN in areas of life that are weighing you down

After this session, you’ll be able to:

• Identify keywords that drive search traffic
• Read your audience’s mind and create the content they want
• Understand how bad content could be costing you business and how to fix it

After this session, you’ll be able to:

• Understand the importance of developing not only a brand personality, but also a social personality
• Listen to your customers’ needs and develop content around those needs
• Develop a process that ensures consistency between responding to trolls + cheerleaders

After this session, you’ll be able to:

• Understand the goals and mindset of the user purchase funnel, from success to pain points to specific features
• Map your calls to action to the purchase funnel to spot gaps and identify hang-ups
• Understand how the same marketing channels might align with different stages in the funnel and require different goals, calls to action and follow-up