Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Session Filters

Day 1 Thursday, November 18

8:30am - 12:30pm

Decoding SEO: How to Build Your Online Visibility – Without the Technical Jargon

Masterclass
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton

At the end of this Masterclass, you’ll be able to:

  • Evaluate your site’s SEO health
  • Identify, troubleshoot, and correct common technical errors
  • Utilize the most effective SEO tools
  • Perform keyword research and develop a data-driven content strategy
  • Audit your existing content to find hidden gems and problem areas
  • Analyze and deconstruct competitor’s sites
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to enhance crawlability
  • Optimize on-site elements
  • Prepare for and execute site migrations and redesigns
  • Manage redirects
  • Find and pursue additional SERP opportunities, such as featured snippets and FAQs
  • Create and implement a prioritized SEO strategy
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Secrets of the Email Marketing Strategist

Masterclass
  • Jen Capstraw, Women of Email
  • Jen Capstraw

After this session, you’ll be able to:

  • Evaluate so-called best practices and industry advice through a critical lens
  • List the components of a complete email program
  • Understand the difference between vanity metrics and meaningful KPIs
  • Identify the key campaigns that drive customers toward loyalty
  • Know when A/B testing makes sense – and when it doesn’t
  • Clear the roadblocks that are hampering the maturity of your email program
  • Apply a prioritization methodology to zero in on strategies will move the needle
  • Impress the boss with an email program roadmap for 2022 and beyond
Included with Platinum Passes, upgrade required for Main Event Passes
  • Email Marketing

Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session you will be able to:

  • Develop content, SEO and competitive analyses to guide your strategies
  • Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
  • Develop content for targeted audiences
  • Optimize your site and user experience for consumers and search engine bots
  • Improve your demand generation in email and paid search and social
  • Test and analyze your efforts for constant improvement

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • SEO & Search

Organizing your Digital Properties to Connect Data to Business Decisions

Masterclass
  • Colleen Harris, Sincro
  • Colleen Harris

At the end of this Masterclass, you’ll be able to:

  • Audit Google Analytics set-up for proper data flow and collection on your site plus see why setting up alerts are so important
  • Judge your current Google Analytics goals for engagement and conversions
  • Build custom funnel segments in Google Analytics to compare user flows on your website
  • Understand the different attribution models in Google Analytics and the pros and cons of each
  • Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
  • Learn the basics of Google Data Studio as an automation tool for reporting. You’ll discover how different data sources connect to the report and how to edit existing reports as you add your own filters
  • Follow along as we build a Data Studio report from scratch. You’ll be able to identify the question you want to answer, find the answer in Google Analytics, and apply design principles of data to show the value of your work to internal and external stakeholders
Included with Platinum Passes, upgrade required for Main Event Passes
  • Data & Analytics

1:15pm - 2:15pm

$0 Marketing Ideas: How To Market To Millions Without Breaking The Bank

Keynote
  • Jon Youshaei, Formerly of Instagram & YouTube
  • Jon Youshaei

After this session, you’ll be able to:

  • Easily find engaging content for your social media calendar
  • Reach more potential customers without spending as much of your budget
  • Predict which posts may drive the most engagement before publishing them
  • Social Media

2:30pm - 3:00pm

Tactics for Leveraging Influencer Marketing: Shifting to a Post-Pandemic World and What Lies Ahead

  • Thea Neal, Royal Caribbean
  • Thea Neal

After this session, you’ll be able to:

  • Effectively use influencer content and understand its importance in your business
  • Maximize your influencer dollar spend and feel confident in your investment
  • Differentiate between influencer agencies and individual creators, and decide which is best for you
  • Influencer Marketing

Marketing in a Post-Pandemic Society

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • B2B
  • Branding
  • Content Marketing
  • Customer Experience

How To Pull Off A Profitable Marketing Launch – Without The Team Burnout + Mid-Cart Meltdowns

  • Veronica Romney, Dream Team Architect
  • Veronica Romney

After this session, you’ll be able to:

  • Design a bankable launch strategy that works regardless of email list size or number of followers
  • Create a team-unifying campaign blueprint that eliminates chronic decision fatigue and having to answer the same questions on repeat
  • Cure “”tired eyes”” and “”I can’t believe I didn’t catch that!”” mistakes with a nontraditional QA Buddy System
  • Architect a marketing dream team where the right people rock the right role, doing the right things, and in the right order
  • Marketing Operations

Are Your Emails Effective? Probably Not! Here’s Why and How to Fix Them

  • Yosef Silver, Fusion Inbound
  • Yosef Silver

After this session, you’ll be able to:

  • Identify why your email marketing efforts aren’t effective so you can begin turning things around today
  • Apply proven tactics and processes to increase your open rates and boost revenue
  • Better utilize your email marketing software and implement effective automation strategy
  • Email Marketing

3:15pm - 3:45pm

Website Migration: What to Do Pre, During and Post

Sponsored by Investis Digital
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session, you’ll be able to:

  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Branding
  • SEO & Search

How You Can Be An Inclusive Marketer (and Why It Matters)

  • Crystal Marie McDaniels, Duke Energy
  • Crystal Marie McDaniels

After this session, you’ll be able to:

  • Understand why inclusive marketing is important, and why it is everyone’s responsibility
  • Make the business case and ethical case for inclusive marketing
  • Implement four new skills that will improve your marketing efforts with distinct groups
  • Reference some examples of brands that have effectively marketed to a historically marginalized group
  • B2C
  • Culture, Impact & Leadership
  • Strategy

How the Big Dogs Optimize for Searcher Intent

  • Daniel Russell, Go Fish Digital
  • Daniel Russell

After this session, you’ll be able to:

  • Understand why searcher intent is the future of content and SEO
  • Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
  • Track content changes on industry leading (and competitor) websites
  • Determine if website updates are deliberately guided by data or subjective
  • Apply tactics today to start learning from your competitors and the leaders of your industry
  • Content Marketing
  • SEO & Search

How to Build a Community Growth Strategy from Scratch

  • Jennifer Watson, ActiveCampaign
  • Jennifer Watson

After this session, you’ll be able to:

  • Build a community growth strategy from scratch
  • Tell your brand story and connect with your audience through immersive experiences
  • Implement community-building best practices to incorporate in your marketing, from social media to live events
  • Customer Experience
  • Social Media
  • Storytelling

4:00pm - 4:30pm

Preparing Your Website Data for Google Analytics 4

  • Colleen Harris, Sincro
  • Colleen Harris

After this session, you’ll be able to:

  • See the basic changes between Universal Google Analytics and GA4
  • Understand how the GA differences could impact your data collection strategy
  • Learn how to edit events and conversions right in GA4
  • Listen to proven strategies for making learning GA4 easier
  • B2B
  • B2C
  • Data & Analytics

ABM and Sales Velocity: How to Use ABM for Pipeline Acceleration

Sponsored by Terminus
  • Auseh Britt, Terminus
  • Auseh Britt

After this session, you’ll be able to:

  • Understand why ABM is critical to increasing your sales velocity and improve your efforts
  • Use ABM to Run Pipeline Acceleration Programs
  • Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Lead Gen / Conversion / Retention

The Modern Marketer’s Guide to Gaming, AR & NFTs

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

4:45pm - 5:15pm

3 Ways to Revolutionize Your Email Open Rates

  • Emily McGuire, Flourish & Grit
  • Emily McGuire

After this session, you’ll be able to:

  • Understand the secret sauce that will get your open rates UP
  • Use a subject line formula that will help you whip out high-opening subject lines in minutes
  • Effectively use emojis to get better response rates”
  • Email Marketing

How to Write Content That Ranks

  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton

After this session, you’ll be able to:

  • Create content outlines that include data-driven topics, keywords, word counts and more
  • Utilize insights and tools to successfully draft content that ranks
  • Save time by being strategic with your content creation strategy
  • Content Marketing
  • SEO & Search

How Brands Can Use NFTs to Engage Consumers and Generate Revenue

  • Kent Lewis, Anvil Media Inc
  • Kent Lewis

After this session, you’ll be able to:

  • Understand the key NFT benefits and challenges faced by brands and marketers
  • Apply best practices from current examples of NFT brand campaigns
  • Implement core strategies for campaigns to help create your own NFT roadmap
  • Ecommerce

5:15pm - 6:30pm

Opening Reception

Day 2 Friday, November 19

8:30am - 9:00am

The Holy Grail: Building Loyalty and a Brand Community

  • Brandon Raper, Footlocker
  • Brandon Raper

After this session, you’ll be able to:

  • Utilize specific tactics to increase brand & customer loyalty
  • Understand the psychology of why we are drawn to brand communities
  • Build a brand community or enhance a naturally occurring one
  • Branding
  • Consumer Behavior
  • Customer Experience

How to Become a Thought Leader and Influencer on LinkedIn

  • Lindsey Boggs, Lucidworks
  • Lindsey Boggs

After this session you will be able to:

  • Establish a personal brand with specific keywords to gain followers and views which will help pave the way to be viewed as a thought leader on LinkedIn
  • Bolster your personal brand by learning what to post, what times to post, and who to engage on LinkedIn to go viral
  • Become a champion for your company’s professional brand and help marketing content go viral
  • Learn why “”6 degrees of separation”” is no more, and why connecting and engaging on LinkedIn is so important for your brand
  • LinkedIn
  • Social Media

Increase Traffic and Sales in a SNAP with Internal Link Optimization

  • Jenny Halasz, JLH Marketing, Inc.
  • Jenny Halasz

After this session, you’ll be able to:

  • Improve your organic performance with internal link optimization
  • Utilize the SNAP method to increase site traffic
  • Boost sales and fix Core updates on your site”
  • SEO & Search
  • Website

The Anatomy of Email Deliverability: How to Boost ROI and Increase Conversions

  • Hank Hoffmeier, J2 Global
  • Hank Hoffmeier

After this session, you’ll be able to:

  • Clearly understand the end-to-end journey of an email from when you hit ‘send’ to when it arrives at its destination
  • Increase your inbox placement and boost your email ROI by understanding and improving your sender reputation
  • Address the factors that affect deliverability at each step in the process
  • Email Marketing

9:15am - 9:45am

Content Strategy: Cutting Through the Hype to Create a Better Digital Brand Presence

  • Brad Perry, CarMax
  • Brad Perry

After this session, you’ll be able to:

  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the difference between Pull and Push content strategies
  • Tie your business needs and brand truths to consumer passion points and platform expectations
  • Use strategic planning techniques, such as editorial pillars and digital audience ethnographies, to create compelling brand content
  • Develop effective, consumer-centered digital content
  • Branding
  • Content Marketing

The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

(Un)Bias for Action: Reducing Bias in Your Work

  • Terri Graham, Nationwide
  • Terri Graham

After this session, you will be able to:

  • Understand how bias impacts different parts of the innovation process
  • Understand implications of choosing to (or not choosing to) minimize bias
  • Apply techniques for listening to customers more effectively
  • Find opportunities to design for or market to customers
  • Customer Experience
  • Inclusive Marketing

10:00am - 10:30am

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

Crossing the Sonic Color Line: Strategies for Sonic Diversity

  • Steve Keller, SiriusXM
  • Steve Keller

After this session, you’ll be able to:

  • Understand how sound shapes our perception and influences our behavior, and how technology and advertising have played a role in perpetuating sonic color lines
  • Gain insights from new research into how racialized listening can impact ad favorability and effectiveness
  • Take steps to cross the sonic color line, advocate for sonic diversity, and strengthen brand connections to all audiences
  • Audio
  • Diversity & Inclusion

More Brain, Less Storm: The Power Of The Creative Process

  • Melanie Deziel, StoryFuel
  • Melanie Deziel

After this session, you’ll be able to have:

  • A new perspective on the creative process
  • Tangible changes to take back to your team for more efficient brainstorms
  • Renewed confidence in your ability to generate and endless number of content ideas
  • Content Marketing

10:30am - 11:00am

Networking Break

11:00am - 11:30am

Lessons Learned from The Harlem Globetrotters Rebrand

  • Sunni Hickman, Harlem Globetrotters
  • Sunni Hickman

After this session, you’ll be able to:

  • Recognize the ways in which culture can be woven through every aspect of a branding campaign in a meaningful and impactful way
  • Strategize digital initiatives that create authentic connections between brands and audiences/consumers
  • Understand your brand purpose (why) and commit yourself to the right audience (who) can change the game
  • Branding

Adapting Quickly in a Wild World: Social Media Tips for the New Roaring ‘20s

  • Sonja Likness, Duke University
  • Sonja Likness

After this session, you’ll be able to:

  • Plan your big social campaigns while leaving room for upheaval
  • React quickly to crisis situations
  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts
  • Social Media

How to Create Positive Organizational Change Through a Human-Centered Approach

  • Harriet Ayoade, LeadingAgile
  • Harriet Ayoade

After this session, you’ll be able to:

  • Understand why Human-to-Human (H2H) approaches are key when implementing change campaigns
  • Identify the channels and tactics that are most effective for change
  • Create a starter change campaign plan
  • Culture, Impact & Leadership
  • Marketing Operations

Overwhelmed and Stressed Out? Gain Clarity + Freedom in 7 Steps

  • Joni Rae, The Mindset Group
  • Joni Rae

After this session, you’ll be able to:

  • Start taking immediate action on a plan that energizes you
  • Eliminate distractions that are wasting your time and holding you back
  • Have peace of mind and FUN in areas of life that are weighing you down
  • Culture, Impact & Leadership

11:45am - 12:15pm

Customer Generation: Delivering on the Promise that Demand Generation Forgot About

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

After this session, you’ll be able to:

  • Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
  • Boldly identify and emotionally connect with your exact persona at your ideal accounts
  • Correctly leverage 1st party data for campaign success
  • Aggressively grow pipeline revenue via gift giving and psychology
  • Lead Gen / Conversion / Retention

10 Brain Science Secrets to Make Your Content 10X More Effective

  • Tom Shapiro, Stratabeat
  • Tom Shapiro

After this session, you’ll be able to:

  • Use powerful techniques to captivate your audience and make your content 22X more memorable
  • Drive more engagement and action from your audience
  • Calibrate your website to turn behavior into new conversions, leads, and revenue
  • Content Marketing

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2022
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers
  • Content Marketing
  • Marketing Operations

12:45pm - 1:45pm

The Connected Human and the Future of Marketing

Keynote
  • David Shing, Shingy
  • David Shing

After this session, you’ll be able to:

  • Understand how behaviors have evolved and what you can take advantage of
  • Implement an offline to online strategy
  • Have the tools to make decisions on what you want to action on in your business
  • Consumer Behavior
  • Voice / AR / VR

1:45pm - 2:15pm

How Brands Grow: The Laws of Marketing that Drive Sustainable Growth

  • Ty Heath, LinkedIn
  • Ty Heath

After this session, you’ll be able to:

  • Understand the laws of marketing that govern growth
  • Apply the evidence-based laws of marketing to gain share and increase sales
  • Grow your marketing career
  • Branding
  • LinkedIn
  • Marketing Operations

A Step-by-Step Framework for Adding Website UX to Your Brand Guidelines Before It’s Too Late

  • Trevor Calabro, Aten Design Group
  • Trevor Calabro

After this session, you’ll be able to:

  • Effectively audit your current brand guidelines based on research
  • Identify new opportunities to inject your brand’s personality via UX methods
  • Track Brand Book improvements with KPIs that resonate with key stakeholders
  • Branding
  • Customer Experience
  • Website

#FeelingsMatter: Creating Emotional Customer Connections

  • Michelle Stinson Ross, Mindful Appy
  • Michelle Stinson Ross

After this session, you’ll be able to:

  • Understand how emotion impacts purchase decisions, sales, and customer loyalty
  • Implement emotional awareness into your brand strategy
  • Define and track KPIs related to emotional brand messaging
  • Branding
  • Consumer Behavior

Stop the Scroll: How to Create Engaging Social Video

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Evaluate the different kind of video options available to you and figure out which formats are the right fit
  • Correct what you are doing wrong with your existing videos
  • Develop video content that ACTUALLY gets results
  • Social Media

2:30pm - 3:00pm

Do More with Less: The Opportunity in Omnichannel Automation

  • Tyria Saul, Google
  • Tyria Saul

After this session you’ll be able to:

  • Create the framework for a customer digital journey map
  • Identify opportunities to simplify and scale your campaigns across multiple marketing channels
  • Identify key capabilities when choosing a marketing technology partner for omnichannel

This session is for digital marketers with smaller teams who want to implement effective multi-channel campaigns at scale.

  • Lead Gen / Conversion / Retention
  • Omnichannel

Where to Focus Your SEO Efforts to Have Greater Impact

  • Patrick Stox, Ahrefs
  • Patrick Stox

After this session, you’ll be able to:

  • Conduct keyword research in many different ways
  • Discover new content ideas and write the content in a way that actually gets traffic
  • Determine what links move the needle and how you can quickly drive value
  • Prioritize your technical efforts to focus on what will have the most impact
  • SEO & Search

Top Three Google Analytics Mistakes You’re Probably Making – and How to Fix Them

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
  • Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
  • Improve the accuracy of your metrics for more sound strategic planning and measurement
  • Data & Analytics

Modern Market Research: Tactics from the Trenches

  • Sarah Weise, Bixa
  • Sarah Weise

After this session, you’ll be able to:

  • Deeply understand your customer segments
  • Map your customer’s experience across their end-to-end journey
  • Identify the moments that matter most
  • Create raving, loyal customers who are addicted to your services
  • Consumer Behavior
  • Customer Experience
  • Data & Analytics

3:15pm - 3:45pm

You Don’t Need A New Website, Your Content Sucks: How To Create Content That Drives Results

  • Stephanie Alston, Black Girl Group
  • Stephanie Alston

After this session, you’ll be able to:

  • Identify keywords that drive search traffic
  • Read your audience’s mind and create the content they want
  • Understand how bad content could be costing you business and how to fix it
  • Content Marketing
  • Website

Convincing Customers to Swipe Right on your Brand

  • Lauren Beane, Cisco
  • Lauren Beane

After this session, you’ll be able to:

  • Understand the importance of developing not only a brand personality, but also a social personality
  • Listen to your customers’ needs and develop content around those needs
  • Develop a process that ensures consistency between responding to trolls + cheerleaders
  • Branding
  • Content Marketing
  • Customer Experience
  • Social Media

The Right Call to Action at the Right Time

  • Ryan Hilliard, LifeOmic
  • Ryan Hilliard

After this session, you’ll be able to:

  • Understand the goals and mindset of the user purchase funnel, from success to pain points to specific features
  • Map your calls to action to the purchase funnel to spot gaps and identify hang-ups
  • Understand how the same marketing channels might align with different stages in the funnel and require different goals, calls to action and follow-up
  • Content Marketing
  • Customer Experience
  • Lead Gen / Conversion / Retention

4:30pm - 5:30pm

Closing Reception