Social Media Marketing Real Estate Forum

Boost Your Real Estate Business with Social Media Marketing

To succeed as a real estate agent, you need to stand out. With a solid understanding of social media in your tool kit, you can craft a winning personal brand that helps you generate more leads and, ultimately, sell more homes.

In this half-day, interactive forum, learn tried-and-true methods for using Facebook, LinkedIn, Twitter, Instagram, and other top social media platforms to drive clicks to your listings and connect with consumers in your target demographic. After the morning’s lessons, stick around for a lively panel discussion with some of Raleigh’s top Real Estate social influencers.

At the end of this workshop, you’ll be able to:

  • Understand technology and the real estate sales cycle
  • Know why personal branding matters
  • Build a referral network with groups
  • Optimize your LinkedIn profile
  • Create engaging social media content
  • Utilize storytelling strategies for your next open house
  • Write compelling ad copy
  • Implement best practices for boosting page content
  • Use hashtags effectively


  • 8:30am - 9:00am

    The Real Estate Industry and Social Media

    Social media makes all the difference
    How technology has changed the real estate sales cycle
    Understanding the modern-day buyer

  • 9:00am - 9:45am

    How to Build a Million Dollar Personal Brand

    Why personal branding matters
    Optimize your profiles with keywords
    Building a referral network with groups

  • 9:45 am - 10:00 am Coffee Break
  • 10:00am - 10:30am

    Social Selling with LinkedIn for Real Estate Agents

    How to be found on LinkedIn
    Blogging and content marketing strategies
    Using professional groups to identify potential clients

  • 10:30am - 11:15am

    Creating Content That Converts to Closed Sales

    Make engaging content on social media
    Where to find content for daily posts
    Live video and storytelling strategies for your next open house
    Automation tactics and tools

  • 11:15am - 12:00pm

    Strategies for Facebook Ads That Yield High Return

    Setting up website tracking pixels and custom audiences
    Tips for writing ad copy that converts
    Best practices for boosting page content
    How to set up a Messenger bot to automate lead generation

  • 12:00pm - 12:30pm

    Advanced Tactics to Keep Your Pipeline Full

    Writing effective InMail to referral sources
    Using hashtags in content
    Tactics to move customers to advocates

  • 12:30pm - 1:15pm Lunch Break
  • 1:15pm - 2:00pm

    Panel Discussion with Local Real Estate Agents: Proven Success with Social Media

    End the workshop with a lively panel discussions with local real estate agents who are already having success with social media. Learn the dos and don’t from those leading the way.


Carlos Gil, Gil Media Co.

Carlos Gil - Gil Media Co.

Carlos Gil is the author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,” an international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Latino, Gil’s work has been featured by CNNMoney, Harvard Business Review, Social Media Examiner, Inc., and Entrepreneur Magazine in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients.

Internet Summit
Social Media Marketing Real Estate Forum

Wednesday, November 13, 2019

Raleigh Convention Center
500 S Salisbury St
Raleigh, NC 27601

Join us for the Social Media Marketing Real Estate Forum