Max Your Marketing Muscle
Maximize your Internet Summit learning experience by adding any of these pre-conference intensives. Each offers a thorough deep dive into these core tactical skills:

Content Marketing • Advanced SEO and Search • Email Marketing • UX & Design
• LinkedIn for Business • Facebook Advertising Strategies

Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

Register Now!

“Pre-workshop alone was worth the price of the entire ticket!”

– 2015 Internet Summit attendee

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The Proven 8-Step Formula to Content Marketing
Arnie Kuenn - Vertical Measures

Arnie Kuenn | CEO, Vertical Measures

Content marketing is no longer a trend, or some newfangled strategy; it’s an important part of digital marketing that is here to stay. Come spend the morning with experts from content marketing agency, Vertical Measures, where you’ll learn an 8 step formula for creating content marketing that can drive some serious traffic, leads and sales. It doesn’t matter who you are; whether in B2B or B2C, a large or small company, these 8 foundational principles have been proven to work for companies across multiple industries. Get ready to dive right into this fun and interactive session!

This 8 Step Process is a continuous, dynamic process that never ends, and knowing the ins and outs of this process is vital. In this morning long session, you will walk away with knowledge on how each step fits into the larger picture:

  1. Strategy Development | How to create a plan that guides all your content efforts
  2. Ideation | Ways to play “content Moneyball” and come up with hundreds of topic ideas painlessly
  3. Content Creation | What types of content are out there and how each can be created
  4. Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  5. Promotion | Get social and understand what platforms work best for you and if paid ads can help
  6. Distribution | How you can get more eyes on your content through targeted, off-site channels
  7. Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  8. Measurement | Learn what core KPIs to look at to understand failures and successes

In this half day workshop, you’ll get real world advice from trainers who have been in the trenches and have seen what it takes to make content marketing truly work. Plus, you’ll be equipped with even more insights and tools, including:

  • An editorial content calendar and other actionable worksheets and guides
  • Tactics on how to convince your boss to invest in content marketing
  • How to align your processes, priorities, and people to drive new business
  • A background on the history and philosophy that drives content marketing
  • Ways to jumpstart your strategy with simple “hacks” that actually work
  • Inspirational advice to align your team and create a content marketing culture
At the end of this workshop, you will receive a workbook, certificate of completion, and you’ll also get access to Vertical Measures’ latest book that goes into each of the 8 Steps in further detail, Content Marketing Works: 8 Steps to Transform your Business.

Past attendees have walked away with a thorough understanding and excitement for the content marketing process. Here’s what some of them have said:

“Arnie’s presentation on Content Marketing was my FAVORITE of the entire conference and the most useful.”

“The content marketing workshop was fantastic! Lots of under the hood tricks to get your content and website noticed.”

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Comprehensive Search & SEO Strategies
Michael King - iPullRank

Michael King | Founder & Digital Marketing Consultant, iPullRank

So much is riding on the ability of customers to find you. Our Comprehensive SEO & Content Strategy sessions are sure to give you results. Find out what you need to know about maximizing your visibility for your content in Organic Search. Understand the latest algorithm updates and what actions you need to take to get more visibility out of them. We’ll provide workflows, tools, and work through your specific scenarios in this workshop. Dig deep and learn about Mobile Search, optimizing Social Media for Search and how to build and maintain a great Organic reputation. We’ll also include some advanced technical tactics and methodologies so there’s something for everyone to take away.

Key Takeaways include:

  • What are the latest updates to Google’s algorithm that you should care about
  • How to make modern JavaScript-driven websites accessible
  • What features does the algorithm take into account and how do you capitalize on them
  • How to make business cases for SEO through persona-driven keyword research
  • How Content Strategy leads to better Content Marketing
  • How to do effective Content Audits
  • How to develop Content Strategy workflows for individuals and teams
  • How to account for Mobile-friendliness in Content Strategy and SEO

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For the Love of All Things Email: How to Build Effective Email Programs for the Modern Consumer
Michael Barber - barber&hewitt

Michael Barber | Founder, barber&hewitt

While we (marketers) were shoring up our social and mobile strategies over the last 5+ years, something happened: Email had a renaissance. Driven largely by our always present smartphones and Inbox FOMO (fear-of-missing-out), we are consuming more email at all times of day in all sorts of places. These trends provide massive opportunities for marketers to capitalize on this tried and true digital tactic, but most brands are still doing the same old one-size-fits-all campaign.

In this half-day workshop, you’ll learn how to ask the right questions related to your strategy, generate insights for effective campaigns and additional marketing channels, and delivery great campaigns for our subscribers.

Key takeaways include:

  • Latest trends and stats on email marketing.
  • How to perform effective email audits.
  • How to select email marketing/marketing automation providers.
  • How to build effective email workflows with your organization/agency.
  • How to leverage modern web tools to create kickass emails.
  • How to develop short and long-term communications plans with subscribers.
  • How to determine the email metrics that matter.
  • What does the future look like for email?

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UX Strategies: Lean and Mean
Michael Salamon - Lousy

Michael Salamon | Director of Experience & Principal, Lousy

Human Centered Design, Design Thinking, Agile, Mobile First, Lean. These tech methodologies have fueled our disruptive revolution. But ecosystem design is hard, and successful campaigns typically cross a wide section of “silos”. As digital marketers and strategists, our careers depend on facilitating and driving the vision to the rest of the team.

The focus of this workshop is on understanding the current consumer and anticipating the consumer of the near future. Specifically, this session focuses on understanding a consumer who is empowered, participatory and discriminating and thinking about how they behave across platforms.

By investigating the shift in the traditional Consumer Decision Journey, we will deconstruct successful integrated campaigns to establish a framework for creating our own.

In this half day session you will:

  • Understand the Profiles, Triggers, and Motivations of the Connected Shopper.
  • Identify all relevant touch points in the Customer Decision Journey.
  • Learn design thinking exercises to enable disruptive thinking.
  • Leave with a ‘UX design vernacular’ to accurately communicate concerns.
  • See a LIVE design audit (if we have any volunteers).

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LinkedIn Social Selling and Lead Generation Workshop
Viveka von Rosen - Linked Into Business

Viveka von Rosen | CEO, Linked Into Business

According to LinkedIn’s The Sophisticated Marketer’s Guide to LinkedIn, one out of every three professionals on the planet are on LinkedIn, 50% of LinkedIn members report they are more likely to buy from a company they engage with on LinkedIn, and 91% of digital marketers believe LinkedIn to be the #1 channel to distribute content.

Whether you’re a B2B or B2C marketer, LinkedIn should be a critical component of your digital marketing strategy. This workshop is jam-packed with information on how to set yourself up for success on LinkedIn. We’ll walk you through everything you need to know from the start. From setting-up your own profile that’s consistent with your personal brand and using settings to protect yourself, to connecting with your target audience, setting up your company page and staying top of mind in your network.

Some the many things that will be covered include:

  • LinkedIn Facts – This is where your clients and connections live
  • Security Matters – How to protect yourself on LinkedIn
  • Advanced Optimization with LinkedIn’s new features
  • Growing your Network – To see and be seen
  • Searches – Simple and Advanced
  • Managing Your Network with the Connected CRM
  • Advanced Google Search tools
  • Sales Strategies – Filling the Funnel
  • Groups – Relationship and Inbound Marketing
  • Company Pages- How to use yours for better positioning
  • Other LinkedIn Tools & Resources – Staying top of mind

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Develop a Facebook Advertising Strategy to Reach Your Best Prospects
Andrea Vahl - AndreaVahl.com

Andrea Vahl | Social Media Consultant, Strategist, AndreaVahl.com

Effective Facebook Advertising is so much more than Boosted Posts and hoping for the best. As Facebook changes its algorithm, knowing how to use Facebook Ads is becoming much more critical. But you can easily burn through your advertising budget without any real results when you don’t know how to use Facebook ads properly.

When you know how to choose the right Facebook ad objective, track all the way through your funnel, and split test your ads correctly, you know how to make it rain. Use Facebook Ads to find new leads, hyper-target to your warm audience with the perfect sales messages that will help their buying decision, and stay top of mind with your customers.

In this two hour workshop, we’ll dive into advanced strategies for targeting and discuss which ad types work best for your goals. You’ll learn how to use the Facebook Pixel for tracking, and the magic of retargeting your ads. You’ll walk away with a solid understanding of how to approach your next marketing campaign.

At the end of this presentation, you’ll be able to:

  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
  • Determine where the Power Editor and Business Manager fit into your marketing

Pro Tip: Send a team to attend Internet Summit and these workshops. That way you can either tackle multiple workshops simultaneously or attend a single workshop as a team building exercise.

“The in-depth pre-conference sessions are the biggest value of the event.”

– 2015 Internet Summit attendee

See What People Love About Internet Summit
All pre-conference attendees will receive a certificate of completion

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

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